1

The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads

Speck, Paul Surgi
Journal:
Current Issues and Research in Advertising
Year:
1991
Language:
english
File:
PDF, 2.46 MB
english, 1991
2

Predictors of Advertising Avoidance in Print and Broadcast Media

Speck, Paul Surgi, Elliott, Michael T.
Journal:
Journal of Advertising
Year:
1997
Language:
english
File:
PDF, 2.16 MB
english, 1997
3

Antecedents and consequences of infomercial viewership

Michael T. Elliott, Paul Surgi Speck
Journal:
Journal of Direct Marketing
Year:
1995
Language:
english
File:
PDF, 1.04 MB
english, 1995
6

Specialization and the MBA: Is the Broad MBA Passé?

Shelby D. Hunt and Paul Surgi Speck
Journal:
California Management Review
Year:
1986
Language:
english
File:
PDF, 1.62 MB
english, 1986
8

Bricolage, Analogies and Hinges: Order in the Recombinant Universe of "Tristram Shandy"

Paul Surgi Speck
Journal:
South Central Review
Year:
1985
Language:
english
File:
PDF, 1.62 MB
english, 1985
9

Predictors of Advertising Avoidance in Print and Broadcast Media

Paul Surgi Speck and Michael T. Elliott
Journal:
Journal of Advertising
Year:
1997
Language:
english
File:
PDF, 2.71 MB
english, 1997
11

Factors that Affect Attitude Toward a Retail Web Site

Elliott, Michael T., Speck, Paul Surgi
Journal:
The Journal of Marketing Theory and Practice
Year:
2005
Language:
english
File:
PDF, 1.55 MB
english, 2005
12

A STRUCTURAL ANALYSIS OF HENRY JAMES'S "RODERICK HUDSON"

PAUL SURGI SPECK
Journal:
Studies in the Novel
Year:
1970
Language:
english
File:
PDF, 1.17 MB
english, 1970